Best analysis Essay Example | Topics and Well Written Essays - 750 words

Best analysis - Essay Example Jahdi and Acikdilli (2009) note that Australia ranked third worldwide in terms of political stability. The Australian Government has set aside a very strong business policy known as the Gillard Government Trade Policy Statement. According to Jahdi and Acikdilli (2009), it has a central theme of ‘Trading our way to more jobs and prosperity.’ This set out various guiding principles. These were separation, non-discrimination, unilateralism, transparency and indivisibility. Since its inception, Australia has improved its trade intensity from 28% to 40%. Australia has a very strong GDP growth which expanded by 0.4% in the fourth quarter of 2011. There is low business risk and the interest rates are very stable. The inflation rates are very low at 1.60 in 2012. Imports were also seen to be on the rise; in February 2012, imports were worth 24,905 million AUD. In a research carried out by the Melbourne Institute, the index for consumer sentiments fell by 1.6% in April to 94.5%. One of the components measured in this research was the buying conditions of major household items. Business confidence surveys provide useful tips about the current economic conditions. According to the Australian Bank monthly survey, business confidence improved from 3 in March 2012 to 4 in April 2012. Australia had a population of 22.5 million by March 2011, which was an increase of 1.4% from the previous year (Charter and Polosnky 2011, pp 5-9). There were 11.12 million males in comparison to 11.21 million females. The median age was 36.8 years. This shows there is an already existing market for Garnier products. The media in Australia will play a very vital role in propelling the sales and marketing of Garnier. There are various radio stations, TV channel, news papers, magazines, the Internet and other avenues that are already established and reach out to the general population. The levels of technology in Australia are at an advanced stage. This means the best