IKEAs transport methods Essay Example for Free

IKEAs transport methods EssayAllowing the public to visit the business Makes the customer feel more(prenominal) welcome, and at home with IKEA if they feel moved by learning more about the company.Public dealings push aside be a very expensive form of promotion, and it can be difficult for businesses to measure the effect of public relations on sales.Catalogues be a huge part of advertisement for IKEA, its relatively cheap when comp ard to TV adverts, and its fairly easy to get to the customer, IKEA print 131 million copies of there catalogue fashioning it the most widely distri yeted commercial publication in the world. Having picked up a couple of the latest IKEA catalogues and handbooks, its authorize that IKEA thrive on simplicity.The IKEA text is the same font on either brochures, with the traditional blue and yellow logo on the bottom hand side of the page this creates continuity which means people cut it straight away when they see it again, the traditional ye llow and blue logo is based on the colour of there home country Sweden. The background images are warm, cosy, family pictures, one containing a large sofa with numerous pillows, the other an aqua blue kitchen. This gets the message across to the reader that there is a large come in of products available, furthermore on the front cover they get the message about there prices, Pay less, wonder more and your 100 page guide to making an affordable, inspired choice. This encourages the public to go through the IKEA catalogue. moreover the catalogue brings the IKEA store into your home, its the best way to prepare for a visit to IKEA.d)Place is another term for distribution. It covers the carry of activities necessary to ensure that goods and avails are available to customers. Deciding on the right place involves a range of decisions.A business needs to consider the most cost-effective way of getting its products and service to the customers. It needs to look at the implications for its profit margins of each means of distribution.The growth in use of the net has encouraged even tiny businesses to use websites to cheat their products to what can be a global market. This can be highly cost effective means of reaching a wide target audience, but is not suitable for all business and all products.Businesses seek to design selling mixes that are complementary color and work together to benefit the business and to maximise sales. For example, Ikea promotes itself to its target audience on the basis that it offers the terminal possible prices. Place is important to Ikea, and the company locates stores in areas where it costs less to set up, eg on the outskirts of study cities. Which targets both high income earners and low.IKEAs transport methods are highly effective, large volumes in combination with flat packages are important in helping IKEA to transport products economically from the supplier via the stores to the customers. Flat packs mean that IKEA do not have to pay for transporting or storing unnecessary air and that not only means lower warehouse and distribution costs, but also less impact on the environment. At present 20 % of all IKEA goods are transported by rail.It makes sense for Ikea to target a wide range of customers. This is referred to as mass marketing. precisely theres the other side of it where in some situations they will target small sections of the market. Taken to the limit, this might involve catering for a small select group of customers a target market that has very specialized needs. I.E childrens section.In mass marketing, Ikea would aim their products at most of the available market and normally try to sell a range of similar products to all customers. Mass marketing is possible if the products are popular and purchased by many different types of people. For example Ikeas furniture products are well suited to being sold in mass markets.Businesses must be able to produce on a large scale if they are to sell successfully in a mass market. A company may have to tog heavily in resources such as buildings, machinery and vehicles. Usually, firms also have to be very price competitory to flourish in mass markets.By contrast, niche marketing involves companies identifying and meeting the needs of relatively small areas of the market. The aim is to cater for the needs of customers that have not been met sufficiently by other business, and niche marketing is one way in which small businesses can operate profitably in markets that are prevail by large firms. An example would be Ikea and their play pen for younger children.